AUTHENTIC JAPAN：SETOUCHI

Travel throughout the western tip of Honshu to discover the depths of Japanese history and culture. Here, cities like Shimonoseki and Iwakuni feature samurai-era residences and battle monuments, while Miyajima Island’s historic temples and shrines present another glimpse into the past. Finally, Hiroshima’s atomic legacy invites visitors to learn about Japan’s enduring message for peace.

Setouchi isn’t just home to incredible coastal cities and towns on the mainland – the region also includes the culturally rich islands amid the Seto Inland Sea as well as the mountainous core of western Honshu. 

Popular destinations like Naoshima and Shodoshima are bursting with world-class architecture and art museums. Plus, landmarks like Himeji Castle and the ancient city of Kurashiki connect visitors to local legends and customs.

Balancing heart-pumping activities and serene rest, Setouchi’s stretch from Fukuyama to Matsuyama embodies coastal perfection. From the heights of Mt. Senkoji in Onomichi to celebrated cycling adventures like Imabari’s Shimanami Kaido, abundant outdoor experiences capture what makes this region so alluring. Then, it’s time to relax at Shikoku’s Dogo Onsen, featuring an astonishing 3,000-year history.