The JAL Group has been running the Tohoku Support Project "VISIT TOHOKU!" since June 2013, engaging in a wide variety of activities to contribute to the reconstruction of the Tohoku region through "local promotion" and "support offered to the disaster-affected inhabitants."
More than five years after the Great East Japan Earthquake, the memory of the devastation caused by the earthquake-tsunami disaster is beginning to fade. At the same time, the Tohoku region is seeing a dramatic decrease in the number of volunteer workers and significant delays in reconstruction efforts. Based on this reality, there is a strong need to provide ongoing support for the long term. In response to this situation, the JAL Group launched the SKY BATON Project.

This year, our forth SKY BATON initiative will continue to provide support to Chance for Children, a non-profit organization.
The Great East Japan Earthquake has had a serious impact on the financial situations of affected families, making it difficult for many children to attend cram schools and other lessons outside of their regular school classes. Losing out on opportunities to attend these out-of-school lessons, which play an important role in helping children pursue their aspirations for the future, can translate into lost dreams and ambitions. Chance for Children offers coupons for out-of-school education to children with strained family finances due to the 2011 earthquake-tsunami, providing an environment for these children to immerse themselves in their studies and sports activities as they work toward their dreams.
A total of 11,337,000 miles were donated by 2,492 JMB members in the last two Charity Mile projects supporting Chance for Children. The cash equivalent of the donated miles combined with the same amount matched by JAL enabled support to 81 children (45 elementary school students, 13 middle school students, and 23 high school students.).
The JAL Group will continue to offer support this year to these activities by encouraging JMB members to donate their miles and then matching the cash equivalent of donations made to Chance for Children.